Why is it that we always want more? And why is it so hard for us to appreciate what we already have?
I will use an example to explain what I mean by this. Well, I once had a friend who was—fortunately, only slightly—electrocuted. He passed out for a brief moment and quickly recovered. But as a result something in his body changed. His left hand acquired unusual magnetic properties.
If it weren’t for my usual mental acuity, I would never have found out about a secret offer at my local supermarket. It is 100% hush-hush – there are no leaflets, no ads, no-one says anything about it. Nevertheless, the offer enjoys great success. Several times each day, one lucky customer enjoys an extraordinary prize.
It always begins in a similar way: there are a lot of shoppers in the aisles, and just one cashier at the checkout. Or lots of customers and just two cashiers. In any case, there are not enough open checkouts to serve customers smoothly. It’s not immediately obvious, it starts imperceptibly, but at such an early stage a few can already see that something is underway.
